Books
I am grateful to have authored or co-authored three books. Each project was extremely challenging in the best possible way. I learned a tremendous amount along the way and look back fondly on the experiences. I look forward to writing more books in the future.
The Elusive Fan: Reinventing Sports in a Crowded Marketplace with Irving Rein and Philip Kotler (McGraw-Hill, 2006).
The Sports Strategist: Developing Leaders for a High-Performance Industry with Irving Rein and Adam Grossman (Oxford University Press, 2015).
Social Media Management: Persuasion in Networked Culture (Oxford University Press, 2017).
