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Integrating Analytics in Your Organization: Lessons From the Sports Industry
The sports industry’s use of analytics on and off the field highlights three key strategies for success.
Ben Shields
More Than A Game: What’s Behind The High Cost Of Being A Sports Fan
To understand why it costs so much to be a fan, we asked top executives from the Patriots, Red Sox, Celtics and Bruins for their perspective. We also asked fans whether they think it’s worth it.
Shira Springer and Ben Shields
Tech Could Soon Take Over All of the Sports You Watch | Fortune
The new Amazon-NFL deal will let Prime subscribers stream Thursday Night Football games. It’s a big problem for traditional TV.
Ben Shields
Strategies to Reimagine the Stadium Experience
Despite the challenges presented by seemingly limitless sports and entertainment options, increasing ticket cost, and transportation issues, Shields and Rein argue that the in-stadium sports experience is important and worth fighting for. To …
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‘Moneyball’ Analytics Help Fight Wildfires. This Year’s Blazes Are Testing Their Limits, The Wall Street Journal
NBA Strives to Protect Secrets From Hackers, The Wall Street Journal
‘Return to Sports’: How the industry can survive and adapt in a post-pandemic world | MIT Sloan
Sr. Lecturer Ben Shields discusses the effects of the COVID-19 health crisis for teams, leagues, players and fans in this installment of the MIT Sloan Experts Series.
MIT Sloan Office of Communications
F1 managing director Ross Brawn and MIT senior lecturer Ben Shields on the intersection of technology and management science
F1 managing director Ross Brawn and MIT senior lecturer Ben Shields reveal some of the insights to be shared at an exciting new series of business innovation events
What sports analytics can teach business managers | MIT Sloan
Teams, leagues, and athletes are leading the way when it comes to using data analytics. Here’s what businesses can learn from sports analytics.
Meredith Somers
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Artificial Intelligence and the Future of Communication | ILP
By: Daniel de Wolff
Uncovering new ways to tell sports and media stories
MIT Sloan lecturer Ben Shields focuses on the intersection of social media technologies, data analytics, and audience behavior in the sports, media, and entertainment industries.
Daniel de Wolff | MIT Industrial Liaison Program